Built specifically for women 40+

Finally lose the weight that feels impossible to shift

Your personal AI health coach combines your blood results, sleep, steps and nutrition into one programme built around your biology — not a generic plan.

Free 30-min health call
3 blood MOTs included
Cancel anytime
Results guaranteed or money back
847
Women helped so far
-11kg
Average lost in 12 weeks
94%
Report more energy by week 4
4.9★
Average client rating

It's not your willpower. It's your biology.

At 40+ your body is working against you in ways no generic diet accounts for.

Hormones changing
Declining oestrogen shifts fat to your belly and makes your body hold onto weight it never used to.
Metabolism slowing
Muscle mass reduces naturally after 40, burning fewer calories at rest — so the same diet that worked before no longer works.
Stress and cortisol
Elevated cortisol — common at this life stage — signals your body to store fat especially around your middle.
Nutrient deficiencies
Low Vitamin D, iron, B12 and thyroid issues are extremely common at 40+ and directly cause fatigue and weight gain — but nobody checks.
Generic advice fails you
Standard diets and fitness plans are built for 25-year-olds. What works at 25 simply doesn't work the same way at 44.
Sleep disruption
Poor sleep — very common during perimenopause — elevates hunger hormones and makes weight loss almost impossible.

Your programme, built around your biology

We combine your real data with AI to build something that actually works for you.

1
Free 30-min health blueprint call
We go through your full health history, goals, struggles and lifestyle. Your AI health coach begins building your profile from the moment you book.
2
At-home blood MOT — we look inside
A simple finger-prick test arrives at your door. Within 48 hours we know your thyroid, Vitamin D, cortisol, hormones and 10+ markers. This is what makes your plan different from everything you've tried before.
3
Your 12-week personalised programme
AI builds your programme around your blood results, your Apple Watch data, your sleep score and your lifestyle. Not a template — your actual programme.
4
Track, adjust, progress
Log food, sync steps, track sleep, chat with your AI coach 24/7. Every 3 months a new blood MOT checks your progress from the inside. Your plan updates automatically.
5
Results you can see and measure
Weight down, energy up, blood markers improving. You'll have the data to prove it — not just feel it.

Everything in one place

Your health coach, tracker, planner and blood test — all connected.

AI health coach
24/7 voice and chat coach that knows your full health picture. In the supermarket confused? Just ask.
3 blood MOTs
At-home finger-prick tests every 3 months. AI reads your results and adjusts your programme automatically.
Steps and activity
Syncs with Apple Health, Whoop, Fitbit and Garmin. Your movement data feeds directly into your plan.
Nutrition tracker
Log meals, get AI suggestions based on what you've eaten and what your body needs today.
Sleep tracking
Sleep score from your smartwatch analysed by AI. Patterns spotted, advice personalised.
Hormone cycle tracker
Track perimenopause symptoms, mood and energy. Your coach adapts advice based on where you are.

Most apps track what you do.
We track who you are.

3 monthly at-home blood MOT included
A finger-prick test kit arrives at your door. Results in 48 hours. Your AI coach reads every marker, explains it in plain English, and updates your programme based on what your blood actually shows.
ThyroidVitamin DCortisolOestrogenHbA1cIronB12Cholesterol

What our clients say

"I'd been trying to lose the same 10kg for 3 years. Within 6 weeks of my blood MOT showing my thyroid was off, my plan changed and the weight finally started moving."
SJ
Sarah, 44
Lost 9kg in 12 weeks
"The AI coach is like having a nutritionist in my pocket. I asked it what to eat before a flight at 6am and it gave me a proper answer based on my actual goals."
LM
Linda, 51
Down 2 dress sizes
"My Vitamin D and cortisol were both out of range. Nobody had ever tested these before. Once my plan addressed them, my energy came back within 3 weeks."
KC
Karen, 47
Energy transformed

Simple, transparent pricing

Start with a free health call. No commitment until you're ready.

Starter
£797
12-week programme
AI health coach (text)
Food and step tracking
Personalised 12-week plan
Sleep tracking
Start free call
VIP
£1,997
12-week programme
Everything in Premium
Weekly 1-to-1 calls with coach
Priority WhatsApp support
Annual health transformation report
Start free call

Ready to finally understand your body?

Book your free 30-minute health blueprint call. No commitment, no pressure.
Just a real conversation about what's going on and how we can help.

Book your free call now
Free call · No credit card · Results guaranteed or money back